Chapter 2: Equipment & Recipes – How To Start Your Own Cupcake Business

July 9, 2014
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Choose Your Cupcake Recipes Carefully

It goes without saying that the most important part of your cupcake business is the cupcakes. They are the star of the show and the reason why customers will flock towards your kitchen over anyone else’s. Choosing the right cupcake recipes to use, therefore, is incredibly important.

First and foremost – learn to bake, and bake well; practice really does make perfect! Test out your recipes on family and friends and ask for their honest feedback so that you can make improvements and then repeat this process until your cupcakes are the best that they can be.

Also consider whether you want to specialise in one particular area or diversify into several. You may want to start your business with a basic range of vanilla and chocolate cupcakes and then expand the range as the business becomes more successful. A few ideas include:

  • Plain cupcakes with different icing variations.
  • Flavoured cupcakes.
  • Allergen, dairy or gluten-free cupcakes for special diets.
  • Wedding and celebration cakes.
  • Full-size cakes as well as cupcakes.
  • Tray-bakes and bars.

Kitchen Equipment – the Top 10 Essentials for Cupcake Bakers

It’s also vital that you have a well-equipped kitchen before you can open your cupcake business – even if you’re planning to bake at home, rather than in a commercial kitchen.

Here are our Top 10 Essentials for all cupcake makers:

  1. A good quality food mixer.
  2. Non-stick cupcake trays (enough to do at least 2 batches of cupcakes).
  3. Digital scales for accurate measuring.
  4. Cooling racks.
  5. Measuring spoons for accuracy of ingredients.
  6. Mixing bowls.
  7. Wooden spoons.
  8. Rubber spatula for easier handling of cake mixture and icing.
  9. Cupcake cases.
  10. A good oven.

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Starting a Business